West Hull FM – Self Initiated Project – Evaluation

As a project, I am fairly satisfied with the outcome, but I have fallen into my usual trap of taking on far too much work, whilst trying to balance everything else.

To create a media pack, listener magazine and a series of videos along with all the other projects was far too ambitious, even for me, and after discussions, I realise that, and it will be something that I take forward into the final year.

In a discussion with John, we chatted about workloads, and that he would rather see me do a smaller amount of work to a higher outcome, than to try and spread myself across so many things, and only get 80% of it completed.

I am much happier with the second version of the Media kit, and the station manager at West Hull FM is very happy with the outcome, along with the listener magazine as well.

Looking to the summer, I want to complete the videos for West Hull FM so that all areas that were initially identified can be completed, so that there is a full set of them.  I will be investing over the summer in upgrading my Vimeo account, so that I can upload the videos in the highest quality possible.

In the videos, the sound quality has been an issue, and I think it is time to retire the small palmcorder, so I am in the process of looking at external sound equipment, together with a better camera, which I will use over the summer, and into the final year.

West Hull FM – Listener Magazine – Final Spread – Pages

The final product for the listener magazine is now packaged and available to be sent to the printers.  I’ve kept the InDesign document back so that if items need to be added in future, or locations and prices need to be changed, then it can be easily altered by the station.

West Hull FM – Listener Magazine – Final Spread

Today, I have completed the Listener Magazine for West Hull FM.

I have used Photoshop and InDesign, together with some elements created for the Media Pack, I feel that the magazine is something that will be received well by the station and the audience.

I feel that the final product has benefited from the improvements to the Media Pack, in terms of visual elements, and font choice.

The magazine spread will now be uploaded to Issuu for online viewing, and I will use the Booklet Package function within InDesign to show a final printed copy as part of my hand-in.

West Hull Life Spread

West Hull FM – Media Pack – Final Spread – Pages

The final product for the media pack is now packaged and available to be sent to the printers.  I’ve kept the InDesign document back so that if items need to be added in future, or locations and prices need to be changed, then it can be easily altered by the station.


West Hull FM – Media Pack – Final Spread

Today, I have completed the Media Pack for West Hull FM.  After my consultation with my tutors about the first attempt, I am very pleased with the new pack over the old one.

By using Photoshop and Illustrator in conjunction with InDesign, I feel that the product stands up within the marketplace, with a more professional offer than my first attempt.

The first attempt was something that I would have been happy with during the first year, but my skillset is far beyond that level now, and if I had handed the first one in, and presented it to West Hull FM, I would have ultimately been very disappointed with the result.

The magazine spread will now be uploaded to Issuu for online viewing, and I will use the Booklet Package function within InDesign to show a final printed copy as part of my hand-in.

Final Media Pack Spread

West Hull FM – Media Pack – Inner Pages

Throughout the pages of the media pack, I feel that consistency is required so that potential advertisers can just focus on the content rather than being distracted by changes to the layout.

With that in mind, I have experiemented with different potential layouts that will feature in all pages except the front cover.

My first arrangement is a plain white background, with a relevant photo to the right, and all of the text to the left.  Having tried this layout, I feel that it just feels a bit flat, and although, I am not afraid to use the white space, there is potentially a little too much white space within the page.Page1

My second arrangement swaps the photo and text across to page, but also include a gradient element created in Photoshop.  The blue I have selected is taken using the Colour Selection tool in Photoshop from the West Hull FM logo.  I feel that this is better, but again, just feel the page is lacking something.

Page2

With that in mind, I experiemented with the web header for West Hull FM and utilised the white rectangle at a reduced opacity to see how that would look with that in the background of the white diagonal strip.

The image below shows that, and I feel that it has a professional look, without detracting from the content.

Page3

The printed text within the document is clearer than the screenshot show, as I have printed these out for comparison.

 

 

West Hull FM – Media Pack – Front Page

For the front page of the media pack, I want to keep it looking professional, and I am deliberately keeping it simple.  One thing that I took from Year 1 – Semester 1 was to not be afraid of using “white space”.

By allowing the white to come through the page, means that the user is not overawed with information from the start, and this is a choice that I feel add to the professionalism of the product.

For the front page I searched for images available within Creative Commons that can demonstrate radio, without choosing a comic style radio, which I have seen on other media packs.

pixabay

Using Pixabay, I was able to search using the keyword radio, and around 800 images were found, and I selected one that symbolises radio waves.  I deliberately chose that image, rather than one of a photo of a radio, as that may be an issue with photos from different locations across the world.

Radio Waves

Radio Waves

The image selected is available for use without attribution and as a PNG, which gives me greater flexibility within Photoshop.