West Hull FM – Media Pack – Inner Pages

Throughout the pages of the media pack, I feel that consistency is required so that potential advertisers can just focus on the content rather than being distracted by changes to the layout.

With that in mind, I have experiemented with different potential layouts that will feature in all pages except the front cover.

My first arrangement is a plain white background, with a relevant photo to the right, and all of the text to the left.  Having tried this layout, I feel that it just feels a bit flat, and although, I am not afraid to use the white space, there is potentially a little too much white space within the page.Page1

My second arrangement swaps the photo and text across to page, but also include a gradient element created in Photoshop.  The blue I have selected is taken using the Colour Selection tool in Photoshop from the West Hull FM logo.  I feel that this is better, but again, just feel the page is lacking something.


With that in mind, I experiemented with the web header for West Hull FM and utilised the white rectangle at a reduced opacity to see how that would look with that in the background of the white diagonal strip.

The image below shows that, and I feel that it has a professional look, without detracting from the content.


The printed text within the document is clearer than the screenshot show, as I have printed these out for comparison.



CATS Reflection – 6/5 – The New Day

Earlier in the semester, we discussed whether or not The New Day would herald a new age in print journalism.  In light of the news that The New Day will produce it’s final edition today, I would give the answer, possibly not.

Today sees it’s 50th and final edition, and will disappear from newsstands for good, having tried to compete in a declining market for the last 2 months.

New Day Final Edition

New Day Final Edition

Many things have been written about The New Day, and there are a few that I didn’t realise.  It had a very early print deadline, as it had to be printed before the Daily Mirror went to press as they were using the same printing facilities.  This meant that any news that broke late, be that news or sport, was missed.

The circulation had to achieve sales of around 200,000 copies per day to break even, but towards the end, only 40,000 copies were sold per day, and Trinity Mirror decided to pull the plug before too much money was lost.

I’m sorry to see The New Day go from the shelves, but given the evidence it was only a matter of time.  In my opinion, it may be the last national newspaper to be launched, with the Independent having disappeared earlier this year due to falling sales.


Dissertation proposal presentation

The CATS session today was my chance to put forward my dissertation proposal ready for next year.

The presentation was one that forms part of the marks for this years CATS sessions, and I felt that the preparation I had done for it reflected in the quality of the delivered content.

Dissertation Proposal

Dissertation Proposal

Further research will be carried out over the next few weeks to ensure that the title is as tight as possible

Dissertation Proposal Final

West Hull FM – Media Pack – Front Page

For the front page of the media pack, I want to keep it looking professional, and I am deliberately keeping it simple.  One thing that I took from Year 1 – Semester 1 was to not be afraid of using “white space”.

By allowing the white to come through the page, means that the user is not overawed with information from the start, and this is a choice that I feel add to the professionalism of the product.

For the front page I searched for images available within Creative Commons that can demonstrate radio, without choosing a comic style radio, which I have seen on other media packs.


Using Pixabay, I was able to search using the keyword radio, and around 800 images were found, and I selected one that symbolises radio waves.  I deliberately chose that image, rather than one of a photo of a radio, as that may be an issue with photos from different locations across the world.

Radio Waves

Radio Waves

The image selected is available for use without attribution and as a PNG, which gives me greater flexibility within Photoshop.

West Hull FM – Media Pack – 2nd layout

Working on the 2nd layout for West Hull FM, I have decided to plan the pack as an 8 page document in landscape form.

I have taken inspiration for this from the media pack produced by Sine FM in Doncaster.  Their document uses landscape so that each page is an individual one, rather than using spreads across pages, which I feel is a format that would work for West Hull FM.

Sine FM Media Pack

Sine FM Media Pack

When presenting the final pack for West Hull FM, this could be bound on the left or top of the product as a finished product, which would be a decision made by the management of the station.


By using these settings within InDesign, it gives a spread shown below.  From there I can use tools within InDesign and Photoshop to create elements which will set this product apart from the current offer.


8 Page Landscape Layout – InDesign


Initial Dissertation Mindmap

By looking at the different aspects required to create a dissertation, I felt that a mindmap was a particularily good way to try and get everything down in once place to formulate a structure for the next few months.


Initial Mindmap – Dissertation

This mindmap will be one of a series created throughout the dissertation, to ensure that I have investigated all possible sources, and kept the planning stage as tight as possible.

Dissertation Proposal


Proposed Title

Local and regional print newspaper sales are declining as more people are accessing their news online. Can these legacy products survive in an ever-changing marketplace?


In this dissertation, I will be looking at where these newspapers have come from, where they are now, and their position will be going forward. I will look at the impact of a variety of consumer choice, in terms of wider accessibility of news from a variety of sources. These outlets will include, but not be limited to, television, radio, social media, hyperlocal and solely online products.


Local and regional newspapers are in a state of flux, with titles going weekly, merging or closing, and with a decline in number of physical copies sold. In a world where news is at the touch of a button for the tech savvy population, this leaves printed newspapers battling for an ever shrinking audience. Major media groups own hundreds of local and regional newspapers and are investigating ways to serve the audience, but ultimately if a product is loss-making, its longevity becomes compromised.

Details of the research

My research will be conducted in a variety of ways, including face to face interviews, contact via email and telephone, reading academic journals and books, and finding any published data, relevant to the field.

My preferred way of primary research is to conduct interviews with the source, which, if the subject allows, will be recorded either by audio or video, so that I have material that I can refer back to.

In speaking to my primary sources, I am aiming to document opinions as to what can be achieved to continue to serve the readership in the future.

Secondary sources will be used to assert any argument and/or make a balanced case for a future proposal for the local and regional newspaper industry.

Raw data will be collected and analysed to demonstrate any decline in sales within the timeframe, and the increase in availability of news sources.

Potential outcomes

In my opinion there are several potential outcomes to this research. It could be argued that the decline is one that cannot be stopped and eventually there will be no mainstream regional and local newspapers in print, but it can be demonstrated that new print newspapers have appeared recently.

By interviewing a range of academic sources, journalists, and publishers, and a breadth of research, in the United Kingdom and around the world, will allow me to compare the situation across a variety of countries, looking at best practice to take the industry forward.



The research that is to be conducted, will take place over a period of several months and will be strictly controlled by the use of proven project management methods.

I am currently developing Gantt charts to tightly manage the finite amount of time that I have available for the myriad of research avenues.

In addition to this, I will use mind mapping tools, Gerard Egan’s Skilled Helper model and keep a file of all notes, communications and ideas, both on and off line.

I will be adhering to all academic deadlines set, with a buffer to allow for unforeseen circumstances.

Research subjects

I have already identified a number of academic sources, industry experts, published works and books to research over the summer in preparation for my final dissertation.

This list is not exhaustive and I am aware that as I conduct my research, different avenues of study will be presented.

Primary sources

Academic sources

  • Clare Cook – Senior Lecturer in Print and Online Journalism – UCLAN
  • Marie Kinsey – Professor of Journalism Education – Sheffield University
  • Paul Bradshaw – Reader in Online Journalism – Birmingham City University

Newspaper sources

  • Alison Gow – Head of Digital Innovation, Trinity Mirror
  • Alan Rusbridger – Head of The Scott Trust, owners of Guardian Media Group
  • Roy Greenslade – Guardian Journalist

Hyperlocal sources

  • Greg Hadfield – Brighton Hyperlocal developer
  • Talk About Local

Media commentators

  • Steve Hewlett – BBC Radio 4
  • Raymond Snoddy – BBC /Sky News

Union representatives

  • Janet Shields – General Secretary – British Association of Journalists
  • Michelle Stanistreet – General Secretary – National Union of Journalists


  • John Whittingdale MP – Minister for Culture, Media and Sport
  • Jesse Norman MP – Chair of for Culture, Media and Sport select committee
  • Jason McCartney MP – Member of for Culture, Media and Sport select committee

Reading list

Over the last few weeks, I have looked at research papers and published books that could be relevant to my research.  By starting this now, I feel that I have the maximum possible time over the summer to conduct a thorough investigation of the subject, which will allow me to start writing within the agreed timescale.

My reading list is not exhaustive, and will organically grow as the research continues.

  • The Future of Journalism – Bob Franklin
  • Beyond News:- The Future of Journalism – Mitchell Stephens
  • Future of Journalism in Advanced Democracies – Geoff Ward
  • News:- Evolution or Revolution – Andrea Miller
  • Value Creation and the future of News Organisations – Robert G Picard
  • The British Newspaper Industry – John Hill

West Hull FM – Listener Magazine – Name

After consultation, the name of the West Hull FM listener magazine is provisionally titles “West Hull FM Life”.

West Hull FM Life

I felt that the name of the station in the title was important, and that the “Life” element reflects the station and also the wider community as well.

This title is subject to approval, but I feel that it is very suitable for the product that is being created.

West Hull FM – Listener Magazine – Font change

After discussions with my tutors regarding the Media Pack, and my investigations into font choices, I have decided that the listener offer needs to keep a consistent font with the other products.

By changing the font from Century Gothic to VAG Rounded, I have found that the articles do not always fit the layout I have created.  There are two options I can see to make the articles fit the layout.


  • Change the font size to make the text bigger
  • Look to tighten up the articles, but I can now include more of the content

Having discussed both options, I feel that tightening the articles is the preferred option, the text is already 12pt, and any larger would impact on the visual feel look out of place.