In creating the 2nd version of the West Hull FM media pack, I have decided to look at the choice of font for the text elements of the pack.
During the first example, I had just used a standard font within InDesign, and would change it through the design process, but given that major changes are being made to the spread, I feel that it is necessary to make a final font selection at an early stage.
The West Hull FM logo uses a rounded sans serif font for the station name, areas it serves, and the ways in which the station can be accessed, and I feel that using that logo will compliment the logo and give the spread a cohesive theme.
I have researched using the Adobe Typekit to find the font match, so that I can import it into InDesign and use it throughout the product.
The font looked familiar to me, but I wasn’t completely sure of the name of it, so I looked through the Adobe Typekit, making selection from Browse Mode to try to eliminate fonts that don’t match the elements of the font that I am looking for.
I know that the font that I need is a Sans Serif font, which has rounded features, medium/heavy strength and is available within InDesign. Using the settings below, I have eventually found the font that I needed.
By using the settings, I have identified that the font is VAG Rundschrift D, and this is available within InDesign within the package that I have. This has now been imported and will be used within the product going forwards.
My reason for this font being one that I recognised is that Volkswagen used this font for their car dealerships during the 1990’s, and it was from there that I had previously seen it.