The final product for the media pack is now packaged and available to be sent to the printers. I’ve kept the InDesign document back so that if items need to be added in future, or locations and prices need to be changed, then it can be easily altered by the station.
Today, I have completed the Media Pack for West Hull FM. After my consultation with my tutors about the first attempt, I am very pleased with the new pack over the old one.
By using Photoshop and Illustrator in conjunction with InDesign, I feel that the product stands up within the marketplace, with a more professional offer than my first attempt.
The first attempt was something that I would have been happy with during the first year, but my skillset is far beyond that level now, and if I had handed the first one in, and presented it to West Hull FM, I would have ultimately been very disappointed with the result.
The magazine spread will now be uploaded to Issuu for online viewing, and I will use the Booklet Package function within InDesign to show a final printed copy as part of my hand-in.
As 2017 approaches, and Hull will be crowned UK City of Culture, the numbers of visitors to the city will increase from the UK, but also from around the world.
By looking into different language versions of the booklet, I feel that visitors from overseas will be able to learn more about one of the cities musical sons, and that by giving the option for translated booklets, the visitors will learn about David Whitfield whilst in Hull, but also be able to take the booklet back to their country and share the musical heritage of Hull, to countries far and wide.
The examples above show the covers of the booklet translated into French and German, but with the use of translation services, or online tools such as Babelfish, this could be expanded into a range of worldwide languages, to widen the appeal of the man and the city.
The foodbank booklet is designed to be exported and sent to a professional printer, using the paper weight and quality that I have specified elsewhere.
In order to send a draft copy to the printer, and also so that I can keep a copy on my blog as evidence, I have exported this file to a standard PDF file. Whereas the InBooklet export shows the pages as it would be printed out, ready for assembling into the booklet, the PDF just shows the pages in sequence.
The advantage of viewing the booklet like this, either electronically or printed, is that you can see what each of the pages looks like in it’s own right, and annotations can be made within the PDF file and saved, before heading into a large and costly print run.
Within my file structure, I have made two copies of this export, a High Resolution export for my copy, and other Low Resolution export ready to send to the printer via email.
After the change of idea for the booklet, I need to re-visit the target audience question.
By keeping the target audience as wide as possible, I can try to make sure that it is informative for the widest range of people.
The booklet, will give information to those who are in need of foodbanks, and also those who want to learn more about what is involved in running them, and how they can contribute to the excellent work that foodbanks do, and the service they provide.
As with the initial design for the radio station, this booklet featuring foodbanks needs to tick many boxes, but having experience of working with the foodbank in my local area, I am confident that I can put forward a product that will assist as many people as possible.
Having looked at the brief for the assignment, and cross referenced it with the mocked up booklet, my reflection was that if I was to hand that in, I would lose a lot of marks for things that were not in the booklet that should be.
Things that were required in the brief, I didn’t feel were suitable to go within the booklet designed to promote the radio station, so I took the bold, brave, and some would say, completely crazy idea to start again with one of the alternative ideas that I initially discussed within this blog.
I will be further researching this idea, which is based on the increased number of foodbanks within the United Kingdom, and will use the time to collate statistics, photos, and testimonies, before finalising the booklet with the new statistics that are released in April. By using the extended deadline, I can ensure that my facts and figures are as up to date as possible, so that the finished article can have the maximum shelf life.
A good tip for anyone who is doing an assignment, is make sure that you fully read the brief and create a check list, before going headlong into the creative process.
Using InDesign, I have got a feel for “assembling the jigsaw” that a booklet is. Putting the text and images together, along with manipulation in Photoshop is relatively straight forward, but until the booklet is physically in my hand, I wasn’t entirely sure about the booklet. When printed out, it is easier to see if the finished product is one that gives credibility to the project.
By printing the booklet out, I can see that the basics are there, and also where there is room for improvement.
I have still to add some of the required elements for the assignment brief, but this gives me something that I can refer to as I move towards the final deadline.
The eight page booklet that is to be designed and created is starting to take shape. As the image shows, I have chosen a six column grid for the booklet, and started to piece together the pieces of the jigsaw that make up a completed booklet.
I am hoping to print out a smaller version of the booklet, possibly A5, rather than the full size one, so that I can see how things look physically. The advantage with that for me is that I can use something tangible in a different way than just scrolling up and down InDesign, as things could get missed.
Written annotations can help to formalise ideas so that changes can be made before the assignment booklet is finally handed in.
I have used the manipulated photographs, together with a combination of text boxes, tables, and logos to create a booklet that can be used by the radio station to publicise what they can offer, and build on their reputation with advertisers and the listening public.
Half of the battle for learning a new piece of software is to get hands-on, and see what can be done. Although our lecturer is away, that is no excuse for not being able to get to grips with the brief and completing the assignment within time and to a high standard.
There are many videos, booklets and websites showing how to do things such as create documents, and add text and picture frames. By using these, together with experimenting, this gives a well rounded experience of the software. The key thing is not to be afraid of trying things. Saving the files and documenting what you have tried, allows you go back and see the progress you’ve made.
The way that I comprehend the process of creating the booklet required is similar to that of completing a jigsaw. Firstly, you select a subject that interests you. You then separate the pieces so that you know which are the outer edge pieces, and the internal ones. You then construct the outside of the jigsaw, and then fit the inner pieces inside, until the final jigsaw is complete. So using InDesign, the jigsaw is the booklet itself, collating and creating the text/photos/graphics is the separating of the pieces.
Placing the frames, and adding the photos and text is the assembling of the jigsaw, and the final booklet is the completed jigsaw.
The key thing for me over the next couple of weeks, is ensuring that I have the correct content, be that text, graphics, or photos. Once that is in place, then I can start to design the booklet using the skills I have looked, either via the taught lessons, or via tutorials and books on InDesign.
When thinking of the final product created, it needs to have a feel of quality, so that it can be used for it’s intended purpose.
Printing on standard paper, 80 or 100gsm, isn’t appropriate and will give the wrong impression, but I am also conscious of the costs involved in using papers that more exotic and therefore more expensive.
Using standard copy paper costs pence per sheet, and even when you factor in the cost of ink, the document will be cheap to produce. However, I want to aim higher, so that the booklet stands alone within the rest of the promotional literature out there. By aiming for a mid point, the booklet will give a great impression, without breaking the bank. The company that the booklet is designed for runs on a limited budget, so a £10k printing allowance isn’t going to happen.
The booklet is 8 pages, and is printed so that the document can be assembled using the fewest number of printed pages, therefore it uses 4 pages, printed on both sides using the CMYK format.
Having looked at various companies that offer professional printing, I have chosen 130gsm pages with a gloss finish, so that it is a quality product, but also cost effective. Prices are around £70 for 100, up to £220 for 1000 produced.
By using the gloss paper, with a medium gsm, this is designed to portray a feeling of quality without pushing the boat out, and wasting money.