West Hull FM – Media Pack – Font Selection

In creating the 2nd version of the West Hull FM media pack, I have decided to look at the choice of font for the text elements of the pack.

During the first example, I had just used a standard font within InDesign, and would change it through the design process, but given that major changes are being made to the spread, I feel that it is necessary to make a final font selection at an early stage.

The West Hull FM logo uses a rounded sans serif font for the station name, areas it serves, and the ways in which the station can be accessed, and I feel that using that logo will compliment the logo and give the spread a cohesive theme.

Untitled-1

I have researched using the Adobe Typekit to find the font match, so that I can import it into InDesign and use it throughout the product.

AdobeTypeKit

Adobe Typekit

The font looked familiar to me, but I wasn’t completely sure of the name of it, so I looked through the Adobe Typekit, making selection from Browse Mode to try to eliminate fonts that don’t match the elements of the font that I am looking for.

BrowseMode

I know that the font that I need is a Sans Serif font, which has rounded features, medium/heavy strength and is available within InDesign.  Using the settings below, I have eventually found the font that I needed.

FontSettings

By using the settings, I have identified that the font is VAG Rundschrift D, and this is available within InDesign within the package that I have.  This has now been imported and will be used within the product going forwards.

VAG

My reason for this font being one that I recognised is that Volkswagen used this font for their car dealerships during the 1990’s, and it was from there that I had previously seen it.

Creative Futures Semester 2 Assignment 1 – Dave Eccles – Use of Creative Typography in Booklet

Having researched creative typography, I scoured the Internet for ways of creating different types of this medium.

I found an excellent book in the library, InDesign Essentials, which gives step by step guides on how to alter the ways in which type is used within a document.

InDesign Essentials

InDesign Essentials – Alistair Dabbs, Ken McMahon, Keith Martin, Anne-Marie Concepcion

Using the skills gained from this book, and also design tutorial videos, I have changed some of the text within the booklet, to ensure that it stands out from standard text.

 

Gradient and Vertical Lettering

The first example, shown below, is created using the Type on a Path tool within InDesign.  Running vertically, the text is aligned to the left side of a drawn rectangle that has a gradient going from left white, to right black.

 

Foodbank_CreativeTypography

 

The font style used is Myriad Pro, which is consistently used within the booklet, but rather than use the standard font, I have altered some settings for all letters, and also for the odd numbered ones.

CreativeTypography1-Settings

The constants within the lettering are the font size being at 110pt, with the leading setting being at 123pt. I have altered the horizontal scale to 110%, and the vertical scale to 150%.  The odd numbered letters are in Myriad Pro – Black, and the even numbered letters are in Myriad Pro – Regular.

 

Drop Caps

I experimented with Drop Caps, first with a single letter, and subsequentially with a Drop Caps Word.  I have selected the first word, of the first paragraph only for this, as repeating the same with each paragraph looked intrusive and, in my opinion, took away from the impact of the rest of the paragraphs.

Drop Caps Example

Drop Caps Example

 

I feel comfortable using Creative Typography, and for future booklets, I want to explore the software further so that I can utilise the skills in other suitable publications.

 

 

 

Creative Futures Semester 2 Assignment 1 – Dave Eccles – Formal Typography in Booklet

I have used Myriad Pro, a sans-serif font throughout my booklet, as it gives a balance between a formal and informal style.

The Myriad range of fonts are used by a variety of companies, both in print and online.  These companies include Apple, Google, Rolls-Royce, and is also one of two official fonts used by Cambridge University.

As the font is well established with these brands, I thought that it was appropriate to use the style as it conveys a positive brand identity for the booklet.

Myriad was designed by Robert Slimbach and Carol Twombly for Adobe, and comes under the category of a humanist sans-serif font.  It is similar in design to the font Frutiger, but has a different descender on the letter Y beneath the baseline.

Myriad Pro

Myriad Pro

Type Anatomy

I didn’t realise just how complex letters are.  As a layman, you see letters in different styles, but you don’t necessarily realise just how much goes into making letters, or a style known as a font.

I’m not sure I’m going to look at type in quite the same way again, but it’s interesting to see how the different styles compare over the years, through from Old Style to Decorative fonts.

typeanatomy