David Whitfield – Future Developments of Magazine and Video – Immersive Web Experience

In a future development of the project, an immersive web experience, similar to what I looked at during Year 1, would add further content to the magazine and video content.

By utilising tools such as Shorthand Social, Racontr, and Interlude, the video and text content can be used and further enhanced with other video, audio and external links to additional areas of interest.

Shorthand Social

Shorthand Social



An immersive web experience can be flat-planned and storyboarded in the same way as the traditional product, but the key would be to ensure that the product is media-rich, and allow for the consumer to take a guided path through, but still exercise the control to move around the product, if they so wanted.



Immersive Web Experience – Richie Benaud – Powerpoint Mockup

When selecting my influential journalist, it was before the sad passing of Richie Benaud, that I had selected the great man to focus on.

With his death, it made the task of representing the man, all the more important and poignant.

I have created a mockup of the immersive web experience that I will be creating at a later stage of the course, so that I can work on further content in preparation for the finished article.


Richie Benaud - Immersive Web Experience Cover

Richie Benaud – Immersive Web Experience Cover

The content has been mapped out using Mindomo, which has been a revelation to me, in terms of thrashing out the content, separating the wheat from the chaff, and is something that I highly recommend people to use who are trying to create a product such as this.

This is the link to my Immersive Web Experience – Mockup on Richie Benaud.  I have created screenshots, using Photoshop and InDesign, and referred to external content in the presentation, which will be linked within the finished version of the IWE.


Richie Benaud IWE




Immersive Web Experience – Richie Benaud – Competitors Report

Having looked around the web at various other Immersive Web Experiences, and also general features on cricket, I haven’t found many IWE’s that feature sport, and none that feature my subject, Richie Benaud.  There are a lot of articles on the man, but they are quite one dimensional, usually featuring text and a couple of photographs.

By looking to showcase Richie Benaud using the Immersive experience, I hope to blaze a trail for immersive web storytelling here in the UK.  Journalists and Story Tellers on mainland Europe seem to be grasping the tools to tell the stories in a three-dimensional way far better than those of us over the English Channel.

I hope that by getting to grips with the story, and the software that my product will stand up on it’s merits, and be viewed by people around the world.


Traditional story telling involved books, and perhaps a movie that is inspired by the printed form.  However, Transmedia uses multiple forms to immerse the user, so that could be a book and movie, but could also involve:

  • Blogs
  • Texts
  • Email
  • Phone Calls
  • Social Media
  • Live Events
  • Web Series
  • Website
  • Games

This list is not exhaustive, and as technology improves and users change the way they engage, the list will grow and shrink.

Films have broadened their reach by using this technique, with offering multiple facets to their offer, rather than just a 2 hour movie.

An example of this is The Hunger Games, which was originally released as a set of 3 books, The Hunger Games, Catching Fire, and Mockingjay.

The books have been transferred to cinemas, with the first film premiered in 2012.  The final book, Mockingjay, has been split into two parts, with the second part being released at the end of 2015.

Immersive Web Experiences – Research Task 1 – Longform Reads

During the lesson, I was introduced to a new form of storytelling, Longform Reads.

Longform are longer, as the name suggests, and in addition to a strong text narrative, also contain photos, and links to external content to add to the overall feel of the piece.

In researching Longforms, their length seems to be longer than a magazine piece, but shorter than a novel, which allows the reader to consume the story in a new and exciting way.

By adding to the content, the reader can also explore other avenues, rather than just a flat, written piece as you would find in a book.


Longform from TheBigRoundTable


With this example from The Big Round Table, the text is much larger than that found in printed books, and there are several striking visuals within the piece.

The Longform is becoming more popular online, and it is a form of story telling that is well worth tapping into.


Immersive Web Experiences – Magazines compared to books

To pick up a book and read it from cover to cover, is a process that not everyone can do.  People can get bored if the content is quite hard going, or if they only have a limited amount of time to absorb the content.

Magazines also tell stories, but use different forms to attract the audience.  These could include large graphics, creative typography, and, if the magazine has the space and opportunity, it may be possible to use negative space as a creative tool.

This has direct correlation to the differences between a flat website, which is text heavy, and an Immersive Web Experience (IWE), which uses the information in a different way, to engage with it’s audience.

By thinking in this way, I hope that I can get to grips with the IWE’s, and produce a product later in the semester that uses these techniques to engage with the audience.