West Hull FM – Media Pack – Final Spread

Today, I have completed the Media Pack for West Hull FM.  After my consultation with my tutors about the first attempt, I am very pleased with the new pack over the old one.

By using Photoshop and Illustrator in conjunction with InDesign, I feel that the product stands up within the marketplace, with a more professional offer than my first attempt.

The first attempt was something that I would have been happy with during the first year, but my skillset is far beyond that level now, and if I had handed the first one in, and presented it to West Hull FM, I would have ultimately been very disappointed with the result.

The magazine spread will now be uploaded to Issuu for online viewing, and I will use the Booklet Package function within InDesign to show a final printed copy as part of my hand-in.

Final Media Pack Spread

West Hull FM – Media Pack – Inner Pages

Throughout the pages of the media pack, I feel that consistency is required so that potential advertisers can just focus on the content rather than being distracted by changes to the layout.

With that in mind, I have experiemented with different potential layouts that will feature in all pages except the front cover.

My first arrangement is a plain white background, with a relevant photo to the right, and all of the text to the left.  Having tried this layout, I feel that it just feels a bit flat, and although, I am not afraid to use the white space, there is potentially a little too much white space within the page.Page1

My second arrangement swaps the photo and text across to page, but also include a gradient element created in Photoshop.  The blue I have selected is taken using the Colour Selection tool in Photoshop from the West Hull FM logo.  I feel that this is better, but again, just feel the page is lacking something.


With that in mind, I experiemented with the web header for West Hull FM and utilised the white rectangle at a reduced opacity to see how that would look with that in the background of the white diagonal strip.

The image below shows that, and I feel that it has a professional look, without detracting from the content.


The printed text within the document is clearer than the screenshot show, as I have printed these out for comparison.



West Hull FM – Media Pack – 2nd layout

Working on the 2nd layout for West Hull FM, I have decided to plan the pack as an 8 page document in landscape form.

I have taken inspiration for this from the media pack produced by Sine FM in Doncaster.  Their document uses landscape so that each page is an individual one, rather than using spreads across pages, which I feel is a format that would work for West Hull FM.

Sine FM Media Pack

Sine FM Media Pack

When presenting the final pack for West Hull FM, this could be bound on the left or top of the product as a finished product, which would be a decision made by the management of the station.


By using these settings within InDesign, it gives a spread shown below.  From there I can use tools within InDesign and Photoshop to create elements which will set this product apart from the current offer.


8 Page Landscape Layout – InDesign


West Hull FM – Media Pack – Font Selection

In creating the 2nd version of the West Hull FM media pack, I have decided to look at the choice of font for the text elements of the pack.

During the first example, I had just used a standard font within InDesign, and would change it through the design process, but given that major changes are being made to the spread, I feel that it is necessary to make a final font selection at an early stage.

The West Hull FM logo uses a rounded sans serif font for the station name, areas it serves, and the ways in which the station can be accessed, and I feel that using that logo will compliment the logo and give the spread a cohesive theme.


I have researched using the Adobe Typekit to find the font match, so that I can import it into InDesign and use it throughout the product.


Adobe Typekit

The font looked familiar to me, but I wasn’t completely sure of the name of it, so I looked through the Adobe Typekit, making selection from Browse Mode to try to eliminate fonts that don’t match the elements of the font that I am looking for.


I know that the font that I need is a Sans Serif font, which has rounded features, medium/heavy strength and is available within InDesign.  Using the settings below, I have eventually found the font that I needed.


By using the settings, I have identified that the font is VAG Rundschrift D, and this is available within InDesign within the package that I have.  This has now been imported and will be used within the product going forwards.


My reason for this font being one that I recognised is that Volkswagen used this font for their car dealerships during the 1990’s, and it was from there that I had previously seen it.

Self Initiated Project – Week 12 – w/c 25/4

After discussions with my project tutors, it was felt that my Media Pack for West Hull FM was not quite at a level that fully shows my skills in Adobe InDesign, Photoshop and Illustrator.

I have taken that on board, and I agree with their assessments.  I have created something that is functional, but does not really add to the current offer from West Hull FM.

WestHullFMMediaPackSpread 26April

West Hull FM – Media Pack

I will be going back to the drawing board to look at different media packs that are available in other community radio stations such as West Hull FM, and will take that forward into a new product.

David Whitfield – Changes to Magazine Spread – PDF and Online

After creating my initial magazine spread for David Whitfield, I submitted it for formative feedback from my tutor, and was pleasantly surprised with the comments that I received.

There were a few alterations that were suggested with the first draft, which I completely agree with.  As I have been so focused on the magazine spread for a few weeks, it was nice to have a few things pointed out that could take a good product, to one that is of a far superior quality.

The suggested amendments were

  • Checking images for stretching out of proportion.
  • Ensuring hyphenation is turned off throughout all text boxes.
  • Consistent use of full stops on captions – Either use them, or don’t.
  • An adjustment of line spacing – Not paragraph spacing, but the actual gap between the lines.
  • A larger background image, leaving a margin on all sides of the main text boxes.
  • Use of photos in larger frames to break up the text frames.
  • Change of colour on the headline on pages 8-11 – Background and text colour.

I also noticed another couple of items that I felt needed to be changed.

  • The “Followed In” section had been expanded from initially 8 bands on 2 pages, to 4 pages, whereas I feel that each artist could benefit from a band per page, taking account of the expanded line spacing, and by giving more space to the headline photo.
  • Slight adjustment of some photos, so that the background images can be seen on all sides, rather than the image merging into the margin.


I will be publishing the new version on the same 2 online websites, Issuu and Joomag to be able to show the changes from initial to final output


David Whitfield – Final Text for Pullout

David Whitfield was born in the Drypool area of Hull in 1926, a year that saw John Logie Baird demonstrate his television. It was also the year in which John Coltrane and Dame Joan Sutherland were born.

1926 was a great year for the musical industry.

His family lived on Albert’s Terrace, which was located just off Clarence Street. Sadly the house and street no longer exist. During his formative years, the Whitfield’s also lived in Harcourt Street, and Beaumont Street.

David attended St. Peter’s School on Church Street, and it was there that he gained links to St. Peter’s Church where his love of singing started.

After leaving school, he joined the Royal Navy. Aged 17, serving in the Far East, and also on HMS Ramillies during the Second World War. As a seaman gunner on the Ramillies, David was part of the D-Day Landings, protecting the area known as Sword Beach.

At the end of 1945, David relocated to the Far East, and was part of the Entertainment Division that performed for the soldiers based overseas, and he left the Royal Navy in 1949, a process known as being Demobbed.

During this time, David entered a talent show in Southampton, but he was disqualified because the rules stated that the act had to complete their act in it’s entirety. David was unable to complete his because the audience applauded so loudly, and therefore the judges were unable to hear the last part of his song.

A major turning point in David’s career was being persuaded to enter a heat of the popular talent show, Opportunity Knocks.

The show was hosted by Hughie Green, and broadcast on Radio Luxembourg, a commercial station in the days of BBC radio having complete control of broadcasting.

David was offered the opportunity to tour with Opportunity Knocks, and he also broadcast regularily on Radio Luxembourg, but at the end of his 8 month contract, David unfortunately found himself without work.

David returned north to Hull, and worked as a coalman’s assistant, before moving into the world of concrete preparation, where he spent his working life loading cement onto lorries to be dispatched out to the new housing and infrastructure contracts that were so prevalent in post-war Britain.

During that time, singing was still a huge part of David’s life, and he continued to perform in Working Men’s Clubs around Hull and the East Riding, earning around 30 shillings, or around £2 per performance, a figure that would equate to around £80 in 2015’s money.

His contact with Hughie Green, led to a one off performance at the
Criterion Hotel, London in December 1951. After this show, David was offered a regular singing role by Cecil Landau, a local impresario, at the Washington Hotel in London’s West End, where he was earning in the region of £10 per week.

During his time at the Washington, one of the executives at the Decca Recording Company was in the audience, and approached David to offer him a test recording.   After this recording had taken place, Decca offered David a full recording contract.

The start of 1953 saw David in the Decca Studios recording his first platter, “Marta” together with Nat Temple and his orchestra. In it’s first month after release, single sales had reached 20,000, which was considered to be very good considering that it was the first record from a relatively unknown artist.

The second release, “I Believe”, sold better than the first, and despite strong competition from Frankie Laine, it sold 75,000 copies.

With “I Believe”, David also entered and won the International Song Festival, a forerunner to the present day competition, the Eurovision Song Contest”, which took place in Knokke-le-Zoute, in Belgium.

Throughout 1953, David continued to tour around the United Kingdom, and, in many of his venues, was given top billing, through his links to Decca, and the quality of his voice.

The next track, “Answer Me”, beat Frankie Laine to the top spot in the charts, and went on to sell 700,000 copies, despite the BBC initially banning it from their playlist, due to the religious context of some of the lyrics.

1954, saw David increase his profile in the UK, with further appearances in Variety Theatre, this saw him fly to Belfast to appear in the Songwriters Guild Concert, performing with the orchestra and company of London’s Victoria Palace Theatre.  The year would also see David record his most successful track, and the track that would become his signature tune, Cara Mia.

It was first performed on 26 June 1954, in Blackpool, and at each of the performances, it was received with acclaim and a standing ovation. It was put on general sale by Decca on 1 July.

Cara Mia, reached Number 1 by the middle of July, and sold 300,000 copies by the end of July. It stayed at Number 1 position for 10 consecutive weeks, the first track to ever achieve this, and it is a feat that has only been equalled or bettered on 5 other occasions since the UK singles chart started in 1952.

The track eventually went on to sell 2.5 million copies, and for that achievement received a gold disc. Gold discs in the 1950’s had to sell a million copies, rather than the 400,000 that artists have to sell to receive one today.

David continued to tour the UK, and was invited to perform for the Queen at the Royal Variety Performance on 3 separate occasions. Other performers on the bill that included Noel Coward, Bob Hope, Howard Keel, and Frankie Laine.

After the success of Cara Mia in the UK, the success continued across the Atlantic, and David was invited to perform on Ed Sullivan’s Toast of the Town.

America was, and continues to be, a difficult market to break. David’s first performance on the show was just two songs, but that was enough to jam the switchboard of CBS, the show’s maker, all wanting more information about this talented singer.

He performed on a show a further 6 times, and on the 7th and final
appearance, the US audience rating for the programme was over 65 million people.
After his appearances in America, David was invited for a film test by Joe Pasternak, one of Hollywood’s most celebrated producers. David passed this audition, and was offered a contract, meaning that the boy from Hull, would be moving over the Atlantic.

David decided not to take up this offer, and there are various reasons that have been mooted for this, from home sickness, to causing problems on the Variety Circuit back in the UK. Whatever the reason, Hollywood called, but it couldn’t tempt David to move away.

Towards the end of 1954, the razzle dazzle of America, was replaced with the calming influences of Switzerland. David was suffering with throat problems, and a period of convalescence followed.

After David returned to England, he returned to more chart success with 4 more releases, all of which reached the Top 20. “Beyond the Stars”, “Mama”, and “When You Lose The One You Love” all sold well, but the track “Everywhere” was the most successful of the quartet, reaching Number 3.

Throughout the 1950’s, David continued to have hits that reached the Top 10, but with Rock and Roll now having more of an influence over music, the ballad style was harder to sell in the large numbers that were required to make an impact on the chart.

The last release to make the Top 10 was “The Adoration Waltz” which reached Number 9 in March 1957. After this, the only major success was the theme song to the film “Sea Wife”, which starred Richard Burton, and Joan Collins, which gave great exposure in cinemas, but only reached Number 27 in the chart.

As the sales declined, David returned to touring the country, performing in stage performances, and roles in pantomimes. The first pantomime role came at the end of 1957, as Robinson Crusoe opposite Arthur Askey and Tommy Cooper. Other pantomimes included Humpty Dumpty and Sleeping Beauty at venues across the North of England, Sheffield and Leeds being two of the cities visited.

After his final chart success, a re-release of “I Believe” in 1960, David toured with various stage shows, the first of which being “Rose Marie”, which started in London’s Victoria Palace, before touring around the country taking in venues such as the Bristol Hippodrome, and Sheffield Lyceum.

Whilst touring the UK, David toured the world, adding to the global
following he had. Between 1954 and 1980, his travels took him to places such as the Far East, New Zealand and Australia. David also returned to North America, where his worldwide career started, and there was also a Forces tour taking in Malta, Libya and Cyprus.

It was on one of these tours, that David became unwell. On 15 January 1980, during his 13th tour of Australia, that he suffered a cerebral haemorrage. David was transferred to the Royal North Shore Hospital in Sydney, where on admission he fell into a coma and was pronounced dead just over 2 hours after he was admitted into hospital.

He was cremated at the Northern Suburbs Crematorium in Sydney, and his ashes were then returned back to Hull. David’s ashes were carried on the frigate HMS Sirius out into the North Sea, and scattered at a point 5 miles south-west of Spurn Point.

Looking back over David’s career, there were high and low points, but his legacy is that of a major recording artist, who entertained and wowed audiences all across the globe. The release of Cara Mia, and it’s run of 10 consecutive weeks at Number 1 is something that any artiste would be proud of. This feat has not equalled or beaten since Rhianna achieved it in 2007.

His untimely death in January 1980, robbed the music industry of one of it’s earliest stars, but his music lives on in recordings, early video footage and photos from around the world.

He is remembered in his home city of Hull, by a statue that sits proudly in Kingston Square, just outside the Hull New Theatre. The statue features David in a pose in front of a microphone, a image that sums up a man who performed and shared his music with millions across the world. The statue was unveiled in August 2012, before a show celebrating his life.

Hull certainly has a rich heritage of culture, producing acts that have had chart success, but it all started with David Whitfield, a working class guy, born in the Drypool area of the city, who entertained his audiences with his rich, dulcet tones right up to his sad passing 35 years ago.

Planning my Web Documentary and Magazine Spread

During the session to be held next Monday, I have to show my planning to create a 3 minute video and magazine spread as part of the Creative Futures assignment.

Even though the final deadline is during January, I have given myself a timescale in my planner so that my work will be handed in before Christmas, so that it allows a period of reflection, and improving the work throughout the holidays.  I feel that the reflection time will give me the opportunity to re-read the assignment brief to ensure that I have fully met the learning outcomes, and the marking criteria.

My work will be featuring David Whitfield, a recording artist from Hull, who had a history of chart success in the 1950’s.

By utilising the skills gained in Year 1, and adding to those with further research in terms of interactivity and the use of online tools to further add content to the pieces, I feel that by keeping to the structure of the planner, I will be able to produce work that will be of a quality expected by the target audience of the brief, namely the BBC and Hull Daily Mail.

This week, I will be looking into all aspects of print and online based media, and further reflecting on these topics within the blog in my time away from the classes, and to ensure that my presentation on Monday will have a strong presence to take me forward to create the relevant documents and video.

Things to look at and investigate further:


Premiere Pro



Immersive Web Experience – Richie Benaud – Print Promotional Spread Thoughts

As the hand in deadline draws close, I’m fairly confident with where I am in terms of progress ready for the presentation on 11 May.  With that in mind, I am toying with the idea of creating the print promotional spread, which was within the original assignment brief.

This will not get me any extra marks, but I feel that the spread will add to the overall feel, and will give me extra time to hone my skills using InDesign.

My initial thoughts are that it will be a 2 page spread, suitable for a cricket magazine, and will be a perfect tribute to Richie Benaud, since he sadly passed away last month.  I need to consider which images to use, and also write around 750 words that sum up Richie’s contribution to the cricketing world.

Richie Benaud - Print Spread

Richie Benaud – Print Spread