Harvard referencing is contained within a separate document here
The Daily Mirror was first published in 1903, by Alfred Harmsworth with the remit to provide “a paper for gentlewomen”. At the time, the editorial staff were predominantly women, but only for the first year of publication. 
After it’s first year, Harmsworth appointed Hamilton Fyfe as editor, and the editorial staff were replaced, so that a new direction could be taken in terms of output. 
By 1964, the Daily Mirror had a circulation of 5 million copies, which at the time was the largest newspaper across Europe. 
By the mid 90’s, the internet was starting to feature within homes across the United Kingdom, first with dial-up connections which were slow. Loading websites that had lots of pictures and video, was not an option unless you had a lot of time. Over the last 20 years, broadband speeds have increased, so companies and organisations are now able to feature more content and higher qualities.
The Daily Mirror website dates back to the mid 1990’s, the example below is from December 1998 , and shows the basic format of the website, with the masthead used on the print version transferred to the website. The newspaper in 1998 was simply referred to as The Mirror, and this is also reflected on the website image below.
The current Daily Mirror website is free to access , as opposed to it’s main competition in the “Red Top” sector, The Sun, which allows front page access, but clicking on the links takes you to a pay wall.  At the time of writing, The Sun charges £7.99 for full access to their website . In addition to the website access offered by the Daily Mirror, it offers complete e-versions of it’s newspapers during the week, but charges £3.99 to access the e-version on Saturdays and Sundays .
Over a period between October and November 2014, the Daily Mirror’s daily print circulation was calculated by the Audit Bureau for Circulation 918,024 copies sold , compared to The Sun, which sold 1,931,640 copies sold . The National Readership Survey from November 2014, notes that the Sun Online has 60,000 viewers per day, compared with the Mirror that has around 800,000 viewers per day. 
Comparing the Daily Mirror print issue and website on the 1st January, the two main headlines of the different forms of media are different.
As displayed below, the main print copy features the headline regarding the nurse contracting Ebola, and being diagnosed after returning to the United Kingdom. The website main page does not feature the article on it’s home page. In order to find the same story, you have to use the search facility, or click on the Trending button for Ebola.
The print coverage of the story takes half of the main front page, and a large majority of pages 4 and 5. The “Human Guinea Pig” headline and article are not listed on the Daily Mirror website, either in terms of content or headline. It is just used in order to grab the print readers attention, so that they will turn to the inner pages, where there is more space to cover the story. The image used on the front page of Pauline Cafferkey is used in another story on the website.
When looking at the inner pages of the newspaper, there are 3 articles. One with in-depth coverage of the story, one concentrates on an angle on the story from a taxi driver that transported Pauline Cafferkey home from the airport in Glasgow, and the final article describing the healthcare that is being used to control the virus.
The website features these articles word for word in terms of the story, but uses headlines that are more Search Engine Optimisation (SEO) friendly. For example, the main website story headline is “Ebola nurse Pauline Cafferkey’s experimental treatment taking her into unknown territory”, whereas the newspaper headline on pages four and five is “Into The Unknown”, which would not be picked up by SEO as effectively. The website address for the story features key words that would help the search engines to ensure that it is high up the rankings. The web address being http://www.mirror.co.uk/news/uk-news/ebola-nurse-pauline-cafferkeys-experimental-4900942, feaures five words at the end of the address, with Ebola at the start, which is a highly searched word within the likes of Google, Yahoo, and Bing. There are also 3 links to other articles within the Mirror website, and links to galleries and a four minute video.
The website allows the user to explore further into a story, with linked content within the Mirror website, and the opportunity to comment via Social Media on Facebook (840,000 Likes)  and Twitter (281,000 Followers)  with the newspaper, and also the individual journalist that has written the story .
By encouraging the readers to communicate directly with the newspaper and journalists, it is building a relationship with people who can control the destiny of the newspaper and the wider organisation in the future.
Newspapers have had to make changes to the way in which they serve their audience. The Daily Mirror’s publishers, Trinity Mirror, have actively promoted the fact that their content is free, whereas it’s largest competitor in the tabloid sector charges for it’s online content. Newspapers that fail to serve their audience online are struggling more than those who embrace their web based readers.
According to the ABC, The Mirror’s sales have dropped by over 500,000 since 2008, which has taken them to less than one million copies sold per day. That is compared with their main rival, The Sun, which has dropped by one million, from 3.2 Million, to just less than 2.2 Million. These figures are correct as of October 2014. 
Newspapers are in a marketplace that is increasingly diverse, with people able to access news via online websites and apps either via computers or mobile technology, multi-channel digital television and radio. The decline of print, is largely due to the younger audience using these methods of accessing news who are more comfortable using these platforms. The older generation, who are more used to printed newspapers, still purchase their daily newspaper. It can also be said that some sectors of the younger cohort, buy a newspaper, purely based on the fact that it has been that way during their childhood, and it’s carried on into their adulthood.
One thing is for certain, the printed newspaper sector will have to keep pace with technology in order to survive. Those that stand still, will continue to struggle, and eventually fade away, possibly once and for all.